DICK'S Sporting Goods: Fan Shop

As a UI Designer at DICK’S Sporting Goods, I headed the Fan Shop pages, and one of my key responsibilities included following the outcomes of Major League sporting events, such as NFL, MLB, and NFL. These projects were fast-paced and involved dozens of variants for each game. Creative was needed for different pages such as Homepage, Product pages, and Category pages. That creative called for multiple variants to account for multiple outcomes, as it was crucial that it went live as soon as a game concluded. Different matchups and champion graphics were created, and sometimes required image manipulation to show the product on model.